Growing Up Digital
"The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a baby boomer or GenXer: This is your field guide," so says Don Tapscott in his 2009 publication, Grown Up Digital: How the Net Generation is Changing Your World. This book is one of three textbooks for my Media Arts & Studies 555 course, The Internet and Social Change. Tapscott recognizes how my generation--the Net Generation--is a unique and powerful social shift that is manifesting itself in nearly all aspects of life. The book is divided into chapters that analyze and compare the Net Generation and the Baby Boomers in terms of their cognitive processes, educational structures, the work force, the marketplace, the family unit, and more. The more I read it, the more I find myself agreeing with Tapscott. His argument is based on what he names "Eight Generation Net Norms".